The company said on Monday that quarterly iPhone sales in greater China, which includes mainland China, Hong Kong and Taiwan, had surpassed those in Apple’s home market, the United States, for the first time.
While
Apple did not disclose specific numbers, the performance powered the
company’s revenue, with sales in greater China rising 71 percent to
$16.8 billion in the fiscal second quarter compared with the same period
last year. Revenue from greater China also exceeded that from Europe
for the first time.
The
China results punctuated another strong quarter for Apple. In total,
revenue climbed 27 percent to $58 billion, up from $45.6 billion last
year, the company said in its earnings report. Profit was $13.6 billion,
up from $10.2 billion a year ago.
“Everything you look at in China was extremely good,” Timothy D. Cook,
Apple’s chief executive, told analysts in the company’s earnings call.
“We’re really proud of the results there and continue to invest in the
country.”
Apple has long laid the groundwork to reap big sales in China, and revenue growth from the region has steadily gained momentum. The company in late 2013 struck an important deal
to sell iPhones through China Mobile, the world’s largest phone
carrier. Apple is also expanding its operations in the region, with 21
retail stores and plans to increase that number to 40 by mid-2016.
Add
to all that the fact that the Chinese New Year holiday, typically a big
retail season, was in February. The latest iPhones also have much
bigger screens than past models, another feature that has been especially popular in China.
Jan
Dawson, an independent technology analyst for Jackdaw Research, said
Apple’s performance in China highlighted its advantages against other
American technology companies.
“It’s
hugely important because it shows that Apple continues to be the only
major U.S. tech company that is really succeeding in China, in contrast
to Google, Microsoft and Amazon,” Mr. Dawson said.
Over
all, Apple sold 61.2 million iPhones in the quarter, beating analysts’
estimates of roughly 60 million phones. That also far exceeded the 43.7
million iPhones that Apple sold in the period a year ago. Analysts had
anticipated that iPhone
sales would increase sharply, largely because of the company’s growing
presence in greater China. Apple also said it was seeing a higher rate
of people switching to iPhones from Android smartphones.
Sales of Apple’s iPad
declined for the fifth quarter in a row, however. The company sold 12.6
million iPads, compared with 16.4 million tablets a year ago. Over the
last year, Apple’s tablet sales have steadily shrunk, partly because
people do not upgrade those devices as frequently as they do
smartphones. In addition, as smartphone screen sizes increase, some
consumers question whether they need both a tablet and a phone.
In an interview, Luca Maestri, Apple’s chief financial officer, said the company was nonetheless happy with the iPad’s performance because the tablet continued to top customer satisfaction ratings.
Apple
also sold 4.6 million Mac computers in the quarter, up from 4.1 million
a year ago. Mr. Cook said Mac sales in China rose 31 percent from a
year ago.
Apple reported earnings after releasing its Apple Watch, which began shipping to customers in nine countries
on Friday. On the earnings call, Mr. Cook said that consumer demand was
exceeding initial supply, but that he expected Apple to be able to
offer the watch in additional countries by late June.
Mr.
Cook said Apple was especially happy with the progress in software
applications available for the Apple Watch. The App Store now has more
than 3,500 apps compatible with the watch, much higher than the 500 apps
initially available for the iPhone when the App Store opened in 2008.
“We
couldn’t be happier about how things are going,” Mr. Cook said about
apps for the watch, adding that customer response so far seemed to be
“100 percent positive.”
Analysts’
expectations for the watch are modest compared to Apple’s other
blockbuster products. Toni Sacconaghi, a financial analyst for Sanford
C. Bernstein, estimates that Apple will sell 7.5 million watches in the
second half of Apple’s fiscal year, a much smaller number than the tens
of millions of iPhones that sell each quarter.
The
watch is Apple’s first brand-new hardware product under Mr. Cook, who
took the reins in 2011, and Mr. Sacconaghi said investors would
increasingly be looking at whether the wearable device would become
Apple’s next big business.
“The
iPhone is not going to grow this rate forever in China or globally,” he
said. “What’s next, given that Mac is small and iPad is declining?”
It
is unlikely that Apple will share sales figures for the watch soon. In a
previous earnings call, Mr. Cook said the company would report watch
sales in a group with other products, rather than breaking it out into a
separate category, to obscure its performance against competitors.
Apple
on Monday also said it increased its capital return program by 50
percent, to $200 billion in cash by the end of March 2017. Apple is
increasing its share repurchases to $140 billion from $90 billion, and
is also raising its dividend to shareholders. The company’s cash and
securities pile stood at $193.5 billion as of the end of the quarter.

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