The initial perceived and quantifiable benefit of video conferencing was a reduction in travel costs. At first, many organizations opted for video conferencing due to the resulting reduction in travel expenses. While travel savings have been a recognizable benefit of video conferencing, there are many more qualitative benefits.
Three other major benefits of video conferencing are increased productivity and efficiency, improved management communications and enhanced business opportunities. Video conferencing provides tangible benefits to any organization. Let's have a look at its benefits across different business and professions.
- Management meetings
A variety of management meetings can be held using video conferencing solutions, like board meetings, town hall meetings, investor relations meetings, and meetings streamed company-wide. A large hospital in New York City uses video conferencing daily for management meetings.
- Sales
Video conferencing has been used to train sales people and interface with customers efficiently. One financial services firm deployed video conferencing to allow an expert to be in more places faster. As a result, revenue has grown and the average salesperson has a far less stressful travelling schedule.
- Marketing
Marketing departments have found value in free video conferencing as it allows them to share creative content and evaluate marketing campaigns. One marketing organization used video conferencing to development a global marketing campaign for a new product launch. The global nature of the firm meant people were working around the clock to develop this campaign. The use of video conferencing allowed concept ideas, many of which were video-based, to be evaluated more quickly resulting in faster decision making.
- Engineering/manufacturing/production
For years products were designed, manufactured and produced at many sites without the value of video. This resulted in long delays due to the need to fly people between sites for repairs. Video conferencing solutions have allowed engineers to fix problems and return to work without any travel delays.
- Human resources
Prior to the deployment of video conferencing, HR departments spent hours interviewing candidates over the phone before flying them in for final interviews. Video interviews have helped speed up the process and have made it easier for HR departments to select candidates.
- Legal
Legal organizations have seen the value that video conferencing provides them as it allows them to make the most of their limited time. Billable hours are key to the success of any legal firm. One lawyer stated to a group of his peers that he no longer needed to travel 80 miles a day to discuss legal issues. Instead he only had to travel once a week and managed just fine with video conferencing on other days. This simple change actually resulted in freeing up 10 hours from his weekly schedule.
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